- Primary Subject: Grand Theft Auto VI (GTA 6)
- Key Update: Rockstar Games is in talks with Miami-Dade County to execute a big city takeover to promote GTA 6.
- Status: Confirmed
- Last Verified: August 27, 2026
- Quick Answer: GTA 6's marketing could escalate to a big Miami takeover, as Rockstar Games is in talks with the city.
GTA 6's marketing is taking a big step with the release of the extended look on Netflix, marking the first time a big video game IP does this kind of collaboration. However, it appears Rockstar has the opportunity to escalate the game's marketing even further.
According to a new report from The Miamian, the Miami-Dade County offices submitted a proposal for a Miami City takeover to Rockstar to help promote the release of GTA 6. The officials sent a pitch deck with their ideas on June 29, and the site got hold of the slides, revealing what could eventually happen if both parties agree to a deal.
The pitch deck proposes the following:
- Miami International Airport takeover: The airport would be decorated with Vice City logos.
- Vice City Loop: The Metromover cars will be wrapped with Vice City colors and logos.
- Sunset in Vice City: Miami-Dade County's waterfronts would have murals, art pieces, or sculptures inspired by the game.
- Vice City Motor Fest: Tropical Park would host a "family-appropriate" celebration of Miami's car culture.
- Miami's main library takeover: The library could feature a studio section giving the community access to recording and digital-media equipment, like DJ sets.
Keep in mind, these are only ideas from a pitch deck, and there is no confirmation that any of this will happen as of yet. We will have to wait until Rockstar submits a response to the officials about their proposal.
Given that this was submitted less than a month ago, it would be interesting to see whether this city-wide takeover fits into Rockstar's marketing plan for the game. Given that Take-Two's CEO has been promising an "astonishing" marketing, it would fit to be of this scale.
GTA 6 is scheduled to come out on November 19, 2026, for PlayStation 5 and Xbox Series X|S.
READ MORE: All GTA 6 Leaks So Far: New Gameplay, Cutscenes, and Features Revealed
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