- Primary Subject: Grand Theft Auto VI
- Key Update: Rockstar Games kicked off a massive real-world GTA 6 marketing campaign featuring a custom "Vice City" Goodyear Blimp flying toward Florida alongside Miami installations.
- Status: Confirmed
- Last Verified: October 12, 2026
- Quick Answer: A real-world Goodyear Blimp sporting Vice City livery is flying across the US toward Florida as part of Rockstar's physical GTA 6 promotion.
Rockstar has made waves online for their major GTA 6 marketing campaign.
It was recently revealed that Rockstar has worked with plenty of top stars for the game's radio stations, and rumors of a Discord campaign have surfaced online. Previously, they worked with Dazed, Game Informer, and other publications to promote GTA 6. While most of these collaborations are digital or in-game, Rockstar isn't stopping there - they've also planned a fully physical marketing campaign.
And it seems it's kicking off sooner than we think with a huge blimp.
GTA 6 Vice City Blimp on the Way to Florida
On October 12, it was revealed that a Goodyear Blimp sporting a Vice City livery is officially in the air as part of GTA 6's marketing campaign.
The blimp is flying from Ohio to North Carolina, and will likely be heading to Florida next. It's unknown when the blimp will fly in Florida, though some have theorized that it will likely be in Florida in time for Miami's big marketing kick-off.
For people who don't know how big this is, it's pretty major. Currently, there are only three Goodyear blimps in use in the United States. This is one of the three, and it's being used to promote the most-anticipated game of the year, GTA 6.
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This isn't the only GTA 6 marketing people can spot in the world. Rockstar recently installed a massive "Welcome to Vice City" sign and panels featuring the VI logo on the roof and around Kaseya Center. Additionally, Miami Beach will feature discreet GTA 6 branding on its beach chairs and umbrellas starting on October 15. There are also murals of GTA 6 in major cities like New York City and Paris.
GTA 6 comes out on November 19, 2026. The game is set in Leonida, which is Rockstar's version of Florida. Leonida's capital, Vice City, is based on Miami.
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