Hello Kitty Party Land Revealed at Nintendo Direct 2026

A colorful scene featuring a cartoon character in a lively park surrounded by various adorable animal characters, including recognizable icons like Hello Kitty and other cute creatures. The background shows bright buildings and playful decorations.
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By Alexandria LopezStaff Writer

A colorful scene featuring a cartoon character in a lively park surrounded by various adorable animal characters, including recognizable icons like Hello Kitty and other cute creatures. The background shows bright buildings and playful decorations.
  • Primary Subject: Hello Kitty Party Land
  • Key Update: Sanrio’s newly formed in-house development studio debuted its first major title, a massive cross-generational 4-player party game featuring over 140 iconic characters.
  • Status: Confirmed
  • Last Verified: June 9, 2026
  • Quick Answer: Hello Kitty Party Land launches on October 29, 2026, for Nintendo Switch and Switch 2, supporting 4-player multiplayer and 40+ minigames.

Looking for an adorable game to play with friends? Well, one was announced during the June 2026 Nintendo Direct that will capture your attention.

Recently, Sanrio characters have regained popularity among millennials and Gen Z, and Sanrio has definitely caught on. After announcing in April that they were launching their own in-house game studio, a new Hello Kitty game was featured during the Nintendo showcase.

Here's everything we know about Hello Kitty Party Land.

Hello Kitty Party Land Announced During Nintendo Direct June 2026

One of the cutest games featured during the latest Nintendo Direct showcase was definitely Hello Kitty Party Land.

A colorful room with several characters resembling Hello Kitty in cute outfits, engaged in a cooking or crafting activity using sewing machines. A timer counts down from 6 seconds, and there are 8 items remaining to complete the task.
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Credit: Nintendo

This multiplayer game can be played with three other players. You can create your own character and step into the world of Sanrio. With your friends, you can play over 40 character mini-games and several board games.

READ MORE: Rhythm Heaven Groove Showcased at Nintendo Direct: Cross-Gen Features Detailed

There are over 140 characters featured in the game. Besides that, you can choose from 16 characters to be your partner and even collect stickers of the Sanrio mascots.

Hello Kitty Party Land, Available October 29, 2026.
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Credit: Nintendo

Hello Kitty Party Land launches on the Nintendo Switch and Nintendo Switch 2 on October 29, 2026.

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