- Primary Subject: Love and Berry: Dress Up and Dance! (SEGA Arcade & Nintendo DS)
- Key Update: A nostalgic retrospective examining the beloved card-scanning rhythm game, its cult-like childhood legacy, and why SEGA should revive the franchise on modern platforms.
- Status: Confirmed / Opinion
- Last Verified: July 16, 2026
- Quick Answer: Discontinued by SEGA, Love and Berry remains a beloved classic, with passionate fans calling for a modern revival of its fashion and rhythm gameplay.
When I was a kid, one of my favorite things to do was go to the arcade. I didn't go for the typical games, like Dance Dance Revolution or Mario Kart Arcade GP. I went to play the rhythm and card game Love and Berry: Dress Up and Dance.
My parents would leave me in the arcade as they went around the mall, and I would sit in front of the Love and Berry machine until all my credits were maxed out. I was so obsessed with it that I would have multiple binders of cards, all organized by hair, outfit, make-up, and season.
I loved it so much that I got the Love and Berry DS game, which was only available in Japan. I didn't know the language, but I knew Love and Berry. It's been years since that time, and I continuously mourn the fact that Love and Berry has been discontinued.
Love and Berry, I Miss You Every Day
The premise of Love and Berry was simple. After you've placed your credits in the machine, a card would dispense from the bottom. By swiping cards you've collected from the past, players would be able to change the hair, outfit, shoes, and make-up of either Love or Berry.
After dressing up Love or Berry, you play a rhythm game, where you tap one of the buttons in time with the tambourine as the characters dance on screen. The winner is determined by the overall fashion rating and the score you get in the rhythm game.
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I used to love the game. Dressing up Love or Berry was my favorite part - I loved testing new cards and seeing what outfit looked the best. I loved making sure I got every item in the collection and enjoyed the simplicity of just smashing a button to ace the rhythm game.
It was the only game I would play in arcades, so imagine how happy I was when I got the Love and Berry DS Collection, which came with a DS peripheral that would scan the barcodes of the Love and Berry cards you collected from the arcade.
Though the game was in Japanese, it wasn't too difficult to understand. After all, the mechanics were basically the same. The DS version was also the first to introduce Miesha, who you could dress up alongside Love and Berry.
I had such a soft spot for the Love and Berry arcade games; you can just imagine how often I was playing the Love and Berry game on the DS at home. It was practically non-stop. Though I would still rotate between my games, Love and Berry was a non-negotiable.
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That is, until I lost the peripheral and my DS broke. I had held out hope that maybe a new game would come out with the 3DS or the Switch, but alas, that never happened. Slowly, the machines started disappearing from arcades as well. It didn't take long until they were all gone.
Love and Berry was officially discontinued in 2017, and the franchise was shelved by SEGA, which is a massive disappointment. I knew plenty of people who played it growing up, and it had its own cult following due to the unique outfits they offered.
With the rise of fashion and cozy games, SEGA definitely has a goldmine sitting on their laps. Many fans would welcome a new Love and Berry game, and it would be amazing to see the characters return with clearer, 3D graphics.
But a girl can only hope. Maybe SEGA is listening somewhere.
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